Effective Date: 5/2026

Bright Wings Pediatrics ("we," "us," or "our") operates this website (the "Site"). This Privacy Policy explains how we collect, use, and protect information when you visit our Site.

1. Information We Collect

Information you provide to us: When you use the contact form on our Site, we collect the information you submit, which may include your name, email address, phone number, and the content of your message.

Information collected automatically: Like most websites, we use website analytics tools to understand how visitors use our Site. This may automatically collect information such as your IP address, browser type, device type, pages visited, and the date/time of your visit. This is done through cookies and similar tracking technologies.

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries submitted through our contact form (via email)

• Understand how visitors use our Site so we can improve it

• Maintain the security and proper functioning of our Site

We do not use contact form submissions for marketing purposes, and we do not currently offer an email newsletter or subscription list.

3. How We Share Your Information

We do not sell your personal information. We may share information with:

• Service providers who help us operate our Site (such as our website hosting and analytics providers)

• Legal authorities, if required to comply with a law, regulation, or legal request

4. Cookies

Our Site uses cookies to support essential site functionality and to collect analytics about how visitors interact with our Site. You can manage your cookie preferences through the cookie banner on our Site, or through your browser settings.

5. Your California Privacy Rights

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the right to:

• Know what personal information we collect, use, and disclose

• Request deletion of your personal information

• Correct inaccurate personal information

• Opt out of the sale or sharing of personal information (Note: we do not sell or share personal information)

• Not be discriminated against for exercising your privacy rights

To exercise any of these rights, please contact us using the information below.

6. Health Information

While our Site's contact form allows you to send us a general message, please note that standard email and web forms are not a secure or HIPAA-compliant method for transmitting protected health information (PHI). Please do not include sensitive medical details, your child's diagnosis, evaluation results, or other protected health information in your message.

We use a secure patient portal to collect and exchange all protected health information, including intake forms, evaluation results, treatment records, and other HIPAA-related communications. For matters involving your child's medical records or health information, please use our secure patient portal or contact our office directly by phone, rather than this website's contact form.

This Privacy Policy applies only to our Site and does not replace our HIPAA Notice of Privacy Practices, which governs how we handle protected health information as a healthcare provider and is available separately on our website and in our office.7. Children's Privacy

Our Site is intended for use by parents, guardians, and adult visitors seeking information about our pediatric practice. We do not knowingly collect personal information directly from children through this website's contact form.

8. Data Retention

We retain contact form submissions only as long as necessary to respond to your inquiry and for legitimate business record-keeping purposes.

9. Linked Websites and Services

Our Site may contain links to other websites or services operated by third parties, and may include social media features that allow you to share content with your network. We do not control, and are not responsible for, the privacy practices of these third-party websites or services. Linking to a third-party website is not an endorsement of that third party or its privacy practices. Use of any third-party website or service is at your own risk, and we encourage you to review their privacy policies before providing any information.

10. Changes to This Policy

We reserve the right to change or update this Privacy Policy at any time. If we make any material changes, we will post the revised Privacy Policy on this page with a revised effective date. Your continued use of this Site following any changes constitutes your acceptance of the revised Privacy Policy.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Bright Wings Pediatrics

1301 Redwood Way, Suite 170 Petaluma CA 94954 

info@brightwingspediatrics.com

707-559-8063